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Premium products for your beloved companions.
The Pet Headquarters is a trading name of CHERYA HOLDINGS LIMITED (company no. 17203315), a company registered in England and Wales. This policy explains what we store on your device and why.
We use as little tracking as possible. We don't use Google Analytics, Facebook Pixel, advertising cookies, or any third-party trackers. We run our own privacy-friendly anonymous analytics so we can see which pages are popular and how to improve the site — nothing more.
When you sign in to your account, we set two short-lived cookies (tph_access and tph_refresh) so you can stay logged in across page loads and check out securely. These are essential for the service you've asked for and cannot be disabled under PECR. They are deleted when you log out.
Your shopping cart and any promo code you've applied are stored in your browser's local storage so they survive page refreshes. This data never leaves your device and is deleted when you place an order or clear your browser data. No identifier is sent to us.
We track aggregate information about which pages people visit, how long they stay, and which products are popular, so we can improve the site. We do this without setting any cookies and without storing your IP address. Each visitor is identified by a one-way hash that resets every 24 hours, so we can't recognise you across days or devices unless you're logged in. Under PECR (the UK's cookie law) this kind of first-party anonymous analytics does not require your consent, but we show a notice anyway because we think you should know.
If you'd rather we didn't run analytics on your visit, click "Reject analytics" in the privacy notice when you arrive. You can also enable Do Not Track in your browser settings — we respect that signal automatically. Opting out doesn't break anything; the site works exactly the same.
We don't sell, share, or transfer your data to third parties. We don't use cookies to track you across other websites. We don't show personalised ads. We don't use session replay, heatmaps, or any tool that records what you click or type.
We may update this policy as the site evolves. The "last updated" date at the top will reflect any changes.
Questions about how we handle your data? Email contact@thepetheadquarters.co.uk.